NOLA Persistence
Unlock Your Sales Potential
Welcome
Sales isn’t luck—it’s a system.
Welcome to NOLA Persistence—where sales stop being guesswork and become execution.
We build confident closers through real strategy, daily accountability, and proven systems for cold calling, follow-up, and referrals.
We don’t use CRMs. We build Sales Systems.
Whether you’re leading a team or leading yourself—this is where performance gets real.
Our Founder
Lisa C Laird
Lisa C. Laird is the founder of NOLA Persistence, a company built on grit, resilience, and bold mindset shifts. As a Sales System Creator and founder of SalesProTracker, she helps professionals move beyond traditional CRM tools to build true sales accountability systems that drive consistent performance.
From rebuilding after Hurricane Katrina to becoming a top sales coach and insurance expert, her journey reflects the power of perseverance. With over 20 years of experience and a story featured by WGNO, Lisa empowers individuals and teams to develop confidence, strategy, and measurable success.
She is also the author of The Closer: Winning in the Game of Sales, further extending her impact beyond the stage and into the hands of those ready to win.
Our Courses
Lisa’s trainings are anything but ordinary. With her relatable energy and dynamic delivery, she turns learning into an experience—where role-playing, real talk, and interactive exercises bring sales strategies to life. Whether in a group or one-on-one, clients stay engaged, involved, and inspired to take action. Think less textbook, more transformation.
STAY IN THE KNOW
Free eBook Download
Stay in the loop and level up your sales game—sign up for Lisa’s monthly newsletter to receive her free eBook and insider updates on upcoming events.